KI Book Club

by M.J. DeMarco

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This book delves deeply into common misconceptions about wealth. The Slowlane is the typical (linear) path of saving for retirement, while in the process making someone else rich. The Fastlane, on the other hand, is an exponential path of success. It focuses on creating a business with unlimited scale, divorcing your time from your business, and intelligently cruising to early wealth in life so that you have time to enjoy your earned treasures. This book gives detailed instructions on how to switch to the Fastlane today.

“The Message of ‘Get Rich Slow’ is clear: Sacrifice your today, your dreams, & your life for a plan that pays dividends after most of your life has evaporated.”

by Darren Hardy

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The smallest daily habits can have tremendous impact in our lives. For many months, daily choices like whether to eat an extra cookie or purchase an extra coffee will make no difference. But once The Compound Effect kicks in, the changes really start to show. This book describes specific ways to use this principle to your advantage.

“We’ve lost sight of the good, old-fashioned values of hard and consistent work.”

by Chet Richards

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This book applies the strategy of John Boyd, a brilliant Air Force pilot and strategist, to business. The core principle is to move through the OODA loop (Observe, Orient, Decide, Act) faster than your competition. If you can do this, in war or in business, then you have a significant edge which can overpower even a foe with superior numbers or technology. Time, swiftness to act, efficiency, and disruption are key.

“If you can do things before the other side reacts, you can greatly increase your chances of winning, & it doesn’t make much difference how big or how strong the other guy is.”

by Kurt W. Mortensen

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In this book, you will learn how to tap into people’s subconscious by connecting your product, service, or self with positive emotions. You will prime people to accept your words using specific phrases. You will learn how to use humor, body language, and mirroring effectively. These are a few of the techniques presented in order to persuade an audience however you desire.

“They have a problem & as a persuader you are there to help them solve it. Merely help them realize that the path they are on (where they are) will not take them to where they want to go. This will build dissonance and internal pressure that will be highly influential as they persuade themselves.”

by Jeffrey Pfeffer

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Power is necessary in all aspects of life. Many people hold themselves back from achieving power to avoid the pain of failure. And yet power is not something out of reach for anybody: it can be learned like any other skill. This book discusses specific ways to grow and maintain power in any organization, but it also warns of the addictive nature of power, and how you must constantly look over your shoulder in life.

“You can compete & even triumph in organizations of all types, large & small, public or private sector, if you understand the principles of power.”

by Dan Ariely

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Dan Ariely is a professor of psychology and behavioral economics. Despite what many economists think, Ariely points out that these decisions are not necessarily rational, but rather based on emotions and external factors triggering unconscious or irrational behaviors. This book discusses irrationalities such as how we change our expectations based on price and why free samples are so effective.

“Indeed, just thinking about money makes us behave as most economists believe we behave — and less like the social animals we are in our daily lives.”

by Michael Ellsbert

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This book discusses the practical, real-world skills for success which are not typically taught in college. This includes creating your own brand rather than relying on a résumé, specifically techniques to get on the radar of powerful people, and how to use any job as a springboard for future success.

“More and more people – including people who haven’t even graduated college yet – are waking up to the reality that the old career and success advice is no longer adequate.”

edited by: Richard R. Bailey Jr. & James W Forsyth Jr. & Mark O. Yeisley

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Each chapter is an essay by a professor teaching at the School of Advanced Air and Space Studies. The discussion of strategy is taken from its nebulous definition as an everadapting concept, to the study of strategy by the ancients, and finally to its use in modern land, sea, air, space, and cyber contexts. The discussion defines how strategy is differentiated from planning, and offers future directions on the nature of war.

“No amount of technological proclivity can overcome bad strategy.”