Building A Storybrand: Clarify Your Message So Customers Will Listen

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building_a_storybrand.jpg

Building A Storybrand: Clarify Your Message So Customers Will Listen

5.00

All great stories start with a hero. That hero has challenges to overcome, and then along comes a guide to help the hero through those challenges. In branding, the customer is the hero, and the brand is the guide. You must meticulously craft a narrative that contains all the proper elements of a good story. Then, weave that narrative throughout all aspects of your brand, from your website, to your product offering, to your marketing efforts. This will help you tap into a deep piece of the human psyche: engaging narratives, thereby drastically improving your odds of success.

“Can this brand really help me get what I want?”

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