This book discusses specific sophisticated techniques used by advertisers and marketers to persuade consumers into purchasing products. Some techniques include: intentionally triggering a sense of fear, danger, or tension that your product can solve; tying their ego to a product; and using certain adjectives, colors, or examples to get the potential customer to visualize themselves using your product / service.
“You see, advertising is the subset of communication.
Sales is a subset of advertising.
Persuasion is a subset of sales.
And psychology is the subset of persuasion.”
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