Certain to Win

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certain_to_win.jpg

Certain to Win

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This book applies the strategy of John Boyd, a brilliant Air Force pilot and strategist, to business. The core principle is to move through the OODA loop (Observe, Orient, Decide, Act) faster than your competition. If you can do this, in war or in business, then you have a significant edge which can overpower even a foe with superior numbers or technology. Time, swiftness to act, efficiency, and disruption are key.

“If you can do things before the other side reacts, you can greatly increase your chances of winning, & it doesn’t make much difference how big or how strong the other guy is.”
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