Drive: The Surprising Truth About What Motivates Us

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drive.jpg

Drive: The Surprising Truth About What Motivates Us

5.00

Through the analysis of business and science, Daniel H. Pink examines what motivates people in our rapidly changing society. While Motivation 1.0 was about fulfilling biological needs, Motivation 2.0 has been about rewards and punishments, the carrot and the stick. While this worked during the industrial age, our modern lives require Motivation 3.0 – understanding how purpose, mastery, and flowstate need to be imbued into every task. The theory is presented, and specific, actionable, practical tips for both one’s professional and personal life are explicated.

“For artists, scientists, inventors, schoolchildren and the rest of us, intrinsic motivation – the drive to do something because it is interesting, challenging, and absorbing – is essential for high levels of creativity.”

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