These days, more and more consumers are demanding that things are Free. Companies may be struggling to figure out how to monetize this growing trend, and this book outlines how. From Free video games which make money with in-game features, to using direct cross-subsidies to make a Free product which entices customers to purchase paid products. The history of Free, the psychological basis of Free, and specific methods to monetize, are all presented here.
Click on a tag below to browse for more summaries: