How To Write A Good Advertisement: A Short Course in Copywriting

how_to_write_a_good_advertisement.jpg
how_to_write_a_good_advertisement.jpg

How To Write A Good Advertisement: A Short Course in Copywriting

5.00

Click here to download a free sample of this summary.

Anyone who’s ever read a newspaper or a magazine is bound to remember at least one memorable advertisement they’ve found within. Just what is it about those ads that draws us in? How can advertisers create something that not only sticks in our heads, but also convinces us to buy what they offer? Using his 44 years (1917-1961) in the advertising business, Victor O. Schwab breaks down what a good ad needs to connect with its readership, from its copy to its layout to the type of accompanying images.

“The advertisement itself is the keystone in the arch of sales.”

Add To Cart