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This book describes how to hustle and become #1 in your business, especially during times of economic hardship. Specific techniques include how to avoid simply optimistically waiting for the storm to pass, and how to follow-up with your current power base of clients, allies, and coworkers to generate new sales. Your goal is to become #1 by consistently providing “wow” service to others, so that they advertise you to their friends. These techniques will allow a company to thrive during any economic time.

“You want to ‘act hungry to make sure you don’t end up hungry.’”