Influence: The Psychology of Persuasion

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influence.jpg

Influence: The Psychology of Persuasion

5.00

This book discusses six main tactics used for effective persuasion: (1) Reciprocation, (2) Social Proof, (3) Commitment & Consistency, (4) Liking, (5) Authority, and (6) Scarcity. These tactics are effective because the psychological principles constructing each rule are deeply ingrained in the human psyche causing us to act in illogical ways. By understanding these principles, the reader can know how to be a more effective persuader and realize when they’re being taken advantage of.

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