Loonshots: How To Nurture The Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

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loonshots.jpg

Loonshots: How To Nurture The Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

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Loonshots are the creative types – artists, scientists, inventors, and the like – whereas franchisers are the hardlined professionals who will commercialize or otherwise implement the loonshots’ ideas. This book delves into examples from history and explains how loonshots must be nurtured and balanced with franchisers. It describes how to systemize the innovation process, and the best way for both groups to work together to make real changes in the world.

“Originality is fragile. And, in its first moments, it’s often far from pretty.”

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