Marketing To The Entitled Consumer

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marketing_to_the_entitled_consumer.jpg

Marketing To The Entitled Consumer

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Surely, you’ve heard the phrase, ‘the customer is always right’? Well it couldn’t be truer today. In the modern marketing landscape, entitled consumers demand more attention and transparency than ever before from companies. Now that people are becoming aware of the vast amounts of data these companies are gathering on them, consumers are starting to demand that it be used effectively to make their experiences better and easier. The more entitled the consumer, the more they expect. Any reasonable amount of wiggle room for mistakes is slimming quickly; consumers are happy to run to the nearest competitor for a better customer experience. The only way to compete in the modern times of ever-changing opinions and social media “cancel culture” (campaigns to boycott brands) is to adopt a consumer-first marketing strategy.

“Today’s consumers are like the best coaches – they’re not interested in your excuses. And like the best coaches, if you don’t improve, they’ll replace you.”

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