The author of this book excels at giving business pitches. He has closed numerous deals worth millions of dollars. He spent years refining his technique (studying neuroscience and behavioral psychology) in order to give him every edge possible. His techniques focus on triggering the target’s ancient emotional “croc brain”, rather than engaging their rational “neocortex”. These techniques include (1) understanding which subconscious frames are being used in every interaction, and (2) triggering the appropriate responses to ensure you are the most dominant person in the room (the “alpha”).
Click on any of the tags below to shop for more summaries: