Pre-Suasion: A Revolutionary Way to Influence and Persuade

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

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This book, written by the author of Influence, describes a scientific approach to persuasion, known as “pre”-suasion. The general principle is to create “privileged moments” by putting someone into a desired mental state prior to asking for a request, in order to increase the odds of compliance. This may include putting them in the right mood, priming them with certain numbers, or predisposing them to viewing themselves as helpful.

“The basic idea of pre-suasion is that by guiding preliminary attention strategically, it’s possible for a communicator to move recipients into agreement with a message before they experience it.”

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