The author has been a creative director and founder of some of Britain’s top advertising firms. This book is written in a bit of a poetic prose, and contains anecdotal examples to get the author’s points across. From marketing to military decisions to business, there are always ways to define creative, fresh perspectives on life. To let go of “common sense” ways of thinking, and bring originality to your life.
Click on any of the tags below to browse for more summaries: