This book, written in 1928, goes over details of how propaganda can and should be effectively used. “Propaganda” is frequently given a negative connotation, evoking imagery of lies, betrayal, or other sinister intentions. Yet reality is not that black and white. Propaganda is neutral and amoral. It is simply a collection of mass persuasion skills. It is simply the effects of modern public relations specialists nudging people’s opinions. It requires deep strategic thought and exemplary execution to be effective, and few have truly mastered it to such a degree. Those who have mastered it are often employed to help promote new products or support social movements. Propaganda can help the arts & sciences by letting museums & colleges more effectively spread their messages. Deep down, people actually want to be led, to be told what to want. Propaganda is the process of seeing clearly what people want, providing a variation of it, and convincing people why they should prefer your variation.
“The conscious and intelligent manipulation of the organized habits & opinions of the masses is an important element in democratic society.”
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