This book discusses non-traditional methods to grow a successful business, even if you have never considered it before. The authors have successfully made millions of dollars by doing things their way. The tools that used to be available only to a select few are now available to anyone, usually for free. Sometimes it’s better not to focus on your competition, to learn from successes not failures, and to underdo the competition.
“Sometimes it’s better to be a quitter than a hero… let’s say you think a task can be done in two hours. Four hours in you’re still only a quarter of the way done. So you go into hero mode. You’re determined to make it work, you grab your cape and shut yourself off from the world. But is it worth it? Probably not.”
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