Storynomics: Story-Driven Marketing in the Post-Advertising World

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Storynomics: Story-Driven Marketing in the Post-Advertising World

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Throughout history, marketing has focused on creating as much exposure to their ads as possible. They have interrupted audiences with annoying ads, and some have potentially begun to craft a brand narrative to help them sell. Yet this is all ineffective compared to story-driven marketing. A story has clear elements such as a protagonist with conflicts to overcome. It creates a natural cadence of positive and negative events which emotionally hooks audiences into needing to see how the story is resolved. Will the main character achieve their desire!? This book discusses what are the crucial elements of a story, and how to intentionally craft a marketing strategy that utilizes them to create an emotional connection with a customer.

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