The company Interactifs interviewed over 60,000 people throughout a 20-year time span, asking how they would like to be spoken to. The answers were divided into two categories: the content of the message and the manner in which the message was delivered. Across multiple genders, ethnicities, and ages, people gave the same answers. Content answers consisted of words like “clear”, “direct”, “precise”, and “concrete”. Manner answers were things like “polite”, “respectful”, “courteous”, and “calm”.
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