The Innovator's Dilemma

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the_innovators_dilemma.jpg

The Innovator's Dilemma

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There are 2 main types of innovation: sustaining and disruptive technologies. Sustaining technologies make incremental advances in existing markets, while disruptive technologies redefine brand new markets. Yet despite the profit available from disruptive technologies, large companies have a significantly difficult time innovating them. Disruptive technologies often thrive in newer, smaller markets with smaller profit margins, managers must act with incomplete information, and resources must be allocated to potentially disastrous projects. This book defines disruptive technologies and offers insights into how they have shaped businesses in the past, and how businesses today can get on the cutting edge.

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