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This book applies the strategy of John Boyd, a brilliant Air Force pilot and strategist, to business. The core principle is to move through the OODA loop (Observe, Orient, Decide, Act) faster than your competition. If you can do this, in war or in business, then you have a significant edge which can overpower even a foe with superior numbers or technology. Time, swiftness to act, efficiency, and disruption are key.
“If you can do things before the other side reacts, you can greatly increase your chances of winning, & it doesn’t make much difference how big or how strong the other guy is.”
This book delves deeply into common misconceptions about wealth. The Slowlane is the typical (linear) path of saving for retirement, while in the process making someone else rich. The Fastlane, on the other hand, is an exponential path of success. It focuses on creating a business with unlimited scale, divorcing your time from your business, and intelligently cruising to early wealth in life so that you have time to enjoy your earned treasures. This book gives detailed instructions on how to switch to the Fastlane today.
“The Message of ‘Get Rich Slow’ is clear: Sacrifice your today, your dreams, & your life for a plan that pays dividends after most of your life has evaporated.”
In this book, you will learn how to tap into people’s subconscious by connecting your product, service, or self with positive emotions. You will prime people to accept your words using specific phrases. You will learn how to use humor, body language, and mirroring effectively. These are a few of the techniques presented in order to persuade an audience however you desire.
“They have a problem & as a persuader you are there to help them solve it. Merely help them realize that the path they are on (where they are) will not take them to where they want to go. This will build dissonance and internal pressure that will be highly influential as they persuade themselves.”
Dr. Arden describes Rewire Your Brain as a less-technical companion to two of his previous books on brain-based therapy. He guides readers through rewiring their brains to improve their moods, help with memory retention, ease stress and fears, and develop good habits. He begins with a detailed analysis of the brain and how it can be trained, before moving onto good solid brain hygiene practices to implement daily.
“Thus, physical exercise & learning work together to stimulate neurogenesis. Exercise makes new stem cells, & learning prolongs their survival.”
Perry’s book is “a collage of philosophical teachings and lessons that I have adopted through the years.” Structured as a bullet-pointed manuscript, in this text Perry removes all fluff to get to the heart of the philosophies that changed his life. He has discovered that the answers to many of life questions lie with the universal laws which govern all things. Understanding these laws, discussed in all religions, leads to enormous personal success. When conscious of the laws that govern the world and our lives, the energy that you put out through thoughts, words, feelings, and actions returns to you more quickly than it does to those who do not know the laws.
“[F]eelings and emotions are the driving force of creation. Whatever we put intense feelings behind manifest quickly in our reality.”