Nice Guys follow a simple life paradigm: by being “good” and “nice”, they will get all their needs fulfilled. They never take accountability for their own happiness, and rely on unspoken expectations of their spouses. They are so busy pleasing other people that they never take care of themselves. The author is a therapist who has counseled thousands of Nice Guys over the years. Here he shows precisely why they act as they do, how it prevents them from achieving their goals, and how to completely change into a healthier view of life.

“Nice Guys hang on to their strategy of ‘being nice’ even when it consistently proves ineffective in getting them the sex they want.”

Being “clutch” can be learned. The author interviewed many people who were clutch in their chosen endeavors. This book discusses 5 specific commonalities amongst such people: focus, discipline, adaptability, presence, and fear & desire. It also discusses 3 specific reasons why people choke: accountability, overthinking, and overconfidence. Through a slew of examples from business, sports, and the military, the author shows us how anybody can learn to be consistently clutch.

“All the pressure was right there, but I wasn’t going to think about it … Pressure is perceived. If I don’t put added pressure on myself, I’ll be fine.”

People’s perceptions drive their responses; for example, a person may be frightened when followed by an unidentified figure on a dark street, only to realize that the figure is one of their colleagues. They assume a stranger is dangerous and a colleague is safe, but neither of those things are necessarily true, and all simply occurred in the person’s head. People can see impossible things, or fail to see things that are important. By understanding mental models and the processes of changing them, the way you live can be transformed. This book discusses the process of breaking down old outdated mental models and how to pave the way for new ones.

“A fundamental message of this book is that what you see in any situation depends in very large part upon what you bring to the table. What you see in this book is no exception.”

This book discusses one facet of successful entrepreneurship that is rarely discussed: how to successfully mitigate its risks. It begins by showing how anybody can be an entrepreneur, and then shows how acting prudently instead of rashly can increase the odds of success. It shows how to factor in luck, and how to decide between big bets or small bets in various scenarios. It offers guidance about how to persevere through risks by recognizing it’s not just about the money, and it shows how to create a network to tap in times of financial distress.

“Who can be an entrepreneur, you ask? Anyone who wants to experience the deep, dark canyons of uncertainty and ambiguity and who wants to walk the breathtaking highlands of success. But caution - do not plan to walk the latter until you have experienced the former.”

This book describes the techniques that marketers and advertisers use in their writing (their “copy”) to convince customers to purchase products or services. It discusses how it is crucial to deeply understand your audience, and how to best promote the features of a product or service. Always be revising and editing your copy until the brand’s message comes across crisply and clearly, providing the audience what they want.

“Language is the brand’s personality.”