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Deep, focused work is far superior to shallow work. Deep work will give you both external material success and internal happiness. This book describes exactly how to overcome all the distractions of our modern-day social-media-fueled environment in order to develop the focus necessary for deep work. At the end of the day, deep work is becoming a rarer and rarer skill, which means that those who master it will glean a significant edge over their shallow-working peers.
“This book is best described as an attempt to formalize and explain my attraction to depth over shallowness and to detail the types of strategies that have helped me act on this attraction.”
Most scientists and clinical psychologists consider the mind as something that just arises from the neurons in the brain, with nothing beyond a materialistic interpretation. Yet recent developments by researchers have shown the true extent of adult neuroplasticity. And psychologists are starting to use cognitive therapies more frequently, in which acts of willpower by the mind are used to directly influence the brains in mentally ill patients. This book describes the physics behind such a phenomenon and offers a novel way of potentially treating various psychiatric ailments.
“The symptoms of OCD are no more than the products of passive brain mechanisms, but patients’ attempts to resist the compulsions represent active, mental effort.”
This book discusses non-traditional methods to grow a successful business, even if you have never considered it before. The authors have successfully made millions of dollars by doing things their way. The tools that used to be available only to a select few are now available to anyone, usually for free. Sometimes it’s better not to focus on your competition, to learn from successes not failures, and to underdo the competition.
“Sometimes it’s better to be a quitter than a hero… let’s say you think a task can be done in two hours. Four hours in you’re still only a quarter of the way done. So you go into hero mode. You’re determined to make it work, you grab your cape and shut yourself off from the world. But is it worth it? Probably not.”
These days, more and more consumers are demanding that things are Free. Companies may be struggling to figure out how to monetize this growing trend, and this book outlines how. From Free video games which make money with in-game features, to using direct cross-subsidies to make a Free product which entices customers to purchase paid products. The history of Free, the psychological basis of Free, and specific methods to monetize, are all presented here.
Dieting methods have been around for thousands of years. This book charts the course of diets through the millennia, from Ancient Greece to modern-day Hollywood. It discusses how various cultures and time periods dealt with gluttony, carbs, and the psychology of dieting. It ends with practical considerations for modern life.
“Far better it is to commit any number of petty crimes than to be guilty of the sin of growing fat.”