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Over the last decade, 4 companies, The Four Horsemen, have become a common part of everyday life: Amazon, Apple, Facebook, and Google. As these companies have grown, they have become an integral part of the public consciousness. Yet what the public sees is not the entire story, as these companies are masters of the art of storytelling to present themselves in a glowing light, despite employing devious practices to grow their power & profit. This book describes some of the more nefarious tactics these companies use, and how they have grown to dominate the modern world.
“Over the last 20 years, four technology giants have inspired more joy, connections, prosperity & discovery than any entity in history.”
This book describes neurosis in detail, where a constant striving for a delusional, glorified, perfect self causes major issues with relationships and self-loathing. It describes how it forms from childhood, the various subtypes such as the humble self-sacrificing selfeffacer, and the vindictively arrogant ambitious person. It describes the delusional nature of neurosis and provides specific therapeutic techniques to overcome it.
“Self-idealization always entails a general self-glorification, and thereby gives the individual the much-needed feeling of significance and of superiority over others.”
Emotions are necessary for survival, and for leading a happy and healthy life. This book discusses how emotions evolved, how to attune yourself to your own emotions as well as those of others, and how to control your own temperament. From the limbic system, to the effects of childhood trauma, to optimizing your leadership traits, this is both an informative and practical guide to harnessing your emotions.
“A view of human nature that ignores the power of emotions is sadly shortsighted.”
Your Emotional Intelligence (your “EQ”) is crucial to successfully navigate this world. This book describes specific techniques to be more aware of your own emotions, and ways to improve your EQ. There is an online EQ test the authors have created, which should be taken before and after reading the material in order to determine whether your EQ has increased. The techniques described include breathing better, learning social rules, and being aware of emotions in movies.
“Emotional intelligence is your ability to recognize and understand emotions in yourself and others, and your ability to use this awareness to manage your behavior and relationships.”
Intentionally managing and being aware of the quality of one’s relationships is known as social intelligence. Social intelligence affects our decisions, which in turn affects our lives. Understanding it will teach compassion and empathy, help you to improve your personal relationships, and lead a happier, fulfilling social life. This book describes specific components of the brain involve in social intelligence, how to control your emotional response in social situations, and the dangerous Dark Triad personality traits to avoid.
“The most fundamental revelation of this new discipline: we are wired to connect.”