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The challenges and obstacles which are currently in your way, are actually the way to success and happiness. You must rationally analyze the obstacles, focus on the present moment, and blast through those obstacles. Within every problem lies an opportunity, if only the opportunity for self-growth. Steady your nerves, face your fears, and then take action.
“We can see disaster rationally. Or rather, like Rockefeller, we can see opportunity in every disaster, to transform that negative situation into an education, a skill set, or a fortune.”
This book discusses specific sophisticated techniques used by advertisers and marketers to persuade consumers into purchasing products. Some techniques include: intentionally triggering a sense of fear, danger, or tension that your product can solve; tying their ego to a product; and using certain adjectives, colors, or examples to get the potential customer to visualize themselves using your product / service.
“You see, advertising is the subset of communication.
Sales is a subset of advertising.
Persuasion is a subset of sales.
And psychology is the subset of persuasion.”
This book describes the process that anybody can undergo to master a new skill. Mastery requires you to submit yourself to the process, avoiding shortcuts. You must envelop yourself in the present moment, learning to appreciate the ups and downs of the journey. Most of your time will be spent in a plateau while you repeatedly perform a drill, waiting for your brain to adapt. This process must be embraced and repeated.
“How do you best move toward mastery? To put it simply, you practice diligently, but you practice primarily for the sake of the practice itself.”
This book is written by a psychologist from Poland during mid-1900s. He first defines the core aspects of a personality, and then discusses disintegration. This occurs when we break down (or “disintegrate”) our internal personality structures via self-awareness, breaking ourselves into observer and subject. We can then “reintegrate” into better versions of ourselves. We disintegrate by noticing a difference between who we are, and who we could be, thus sorting components of our personality into higher and lower levels.
“In order to educate himself a man should, as it were, split himself into a subject and an object – that is, he should disintegrate.”
Everybody writes, whether for their careers, a blog, or just on social media. There are specific ways to craft the message and wordsmith the language to best convey your point. To improve your writing, you should define a set number of words to write per day. This book also discusses specific phrases to avoid, and techniques for specific platforms such as Twitter and LinkedIn.
“Experiment. Innovate. Try something unexpected.”