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Want to travel but don’t think you can afford it? Think again! This book describes wonderfully detailed tips and tricks that will allow you to travel anywhere in the world for under $50 USD per day. It lists “couchsurfing” websites that allow you to stay with local families, describes the best transportation options by region, discusses what luggage you should purchase, and local discount cards that provide cheap attractions.
“In fact, if you want to truly experience life in a particular region, you do the exact opposite – live frugally, like the locals.”
This book, goes over details of how propaganda can and should be effectively used. “Propaganda” is frequently given a negative connotation, evoking imagery of lies, betrayal, or other sinister intentions. Yet reality is not that black and white. Propaganda is neutral and amoral. It is simply a collection of mass persuasion skills. It is simply the effects of modern public relations specialists nudging people’s opinions. It requires deep strategic thought and exemplary execution to be effective, and few have truly mastered it to such a degree. Those who have mastered it are often employed to help promote new products or support social movements. Propaganda can help the arts & sciences by letting museums & colleges more effectively spread their messages. Deep down, people actually want to be led, to be told what to want. Propaganda is the process of seeing clearly what people want, providing a variation of it, and convincing people why they should prefer your variation.
“The conscious and intelligent manipulation of the organized habits & opinions of the masses is an important element in democratic society.”
All great stories start with a hero. That hero has challenges to overcome, and then along comes a guide to help the hero through those challenges. In branding, the customer is the hero, and the brand is the guide. You must meticulously craft a narrative that contains all the proper elements of a good story. Then, weave that narrative throughout all aspects of your brand, from your website, to your product offering, to your marketing efforts. This will help you tap into a deep piece of the human psyche: engaging narratives, thereby drastically improving your odds of success.
“Can this brand really help me get what I want?”
The untrained mind is a strange sporadic entity, sometimes helping us, and sometimes wandering off in odd directions. Through the practice of meditation, we can still the mind, find equanimous balance, and direct the mind towards clearer thinking. This book describes detailed meditation techniques regarding awareness and breath, and provides guideposts on what to expect as you progress through your meditation practice.
“These guidelines are helpful because the mind is so vast that if we’re left to our own devices, we’ll usually just wander in thought.”
The story of the shinobi no mono (Japanese for “hiding person”) – commonly known as the ninja – begins in the 14th century, in a time when Japan was in a near-constant state of civil war. Using their Ninjutsu skills, or shinobi no jutsu (“the arts of the shinobi”), they worked within the samurai force as the “eyes and ears” of the army, specializing in infiltration, espionage, counterintelligence, and many other activities the traditional honor-bound samurai could not. Drawing primarily from the 17th-century ninja manual (the Bansenshūkai), as well as other prominent texts, this book provides an in-depth look at the shinobi, so that modern readers can understand their ways and history.
“While ‘standard’ samurai found lying and cheating repugnant, the shinobi were not bound by such scruples.”