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Philosophy today is primarily studied theoretically, with little focus on implementing a “philosophy of life”. Yet a philosophy of life can help strategize how to attain that “goal that we should be unwilling to sacrifice to attain other goals.” The Stoics (despite common misunderstanding) tried to banish only negative emotions, not all emotions. People must lower their natural desires for “more” by increasing their desire for things they already have. Stoics, above all, sought to achieve tranquility (the absence of negative emotions) and to increase the presence of joy. They taught to only focus on what you can control, and how to use visualizations to prepare for turmoil.
“Stoicism, understood properly, is a cure for a disease. The disease in question is the anxiety, grief, fear, and various other negative emotions that plague humans and prevent them from experiencing a joyful existence.”
This book describes how to hustle and become #1 in your business, especially during times of economic hardship. Specific techniques include how to avoid simply optimistically waiting for the storm to pass, and how to follow-up with your current power base of clients, allies, and coworkers to generate new sales. Your goal is to become #1 by consistently providing “wow” service to others, so that they advertise you to their friends. These techniques will allow a company to thrive during any economic time.
“You want to ‘act hungry to make sure you don’t end up hungry.’”
This book is a hodgepodge of practical and inspiring ideas from prominent sources, from Elon Musk to Pope Francis to a billionaire crack cocaine dealer. Altucher has masterfully coalesced their core principles, from the value of free samples to how to handle life’s obstacles, into a useful book on success, in essence standing on the shoulders of the giants of our time.
“The number one regret of dying is ‘I wish I had the courage to live the life I wanted rather than doing what others wanted of me.’”
This book uses research-driven data to determine which techniques maximize the chance of selling to potential buyers. Specific techniques include precise questions to ask buyers to reveal their needs and desires, and ways to portray a product or service against an established competitor to help guide buyers.
“Sales ability is not a minor issue because it will determine your career success and, as a result, impact the quality of your life.”
This book describes the science behind neuroplasticity, rife with case studies and practical applications. For example, phantom pain can be decreased by a simple mirror-box apparatus, in essence rewiring the brain to believe the pain is not there. In addition, one will realize how a fading spark in a relationship may simply be due to your neuroplasticity making you adapt to your spouse, and how rejuvenation can help respark it.
“His being the first of his generation of neuroscientists both to understand that the brain is plastic and to apply this knowledge in a practical way to ease human suffering.”